Perspectives
Ideas worth
thinking about.
Bold takes and honest talks from our universe. Ideas that look beyond the familiar, and conversations with people who work on the future. Read, watch, argue back.
Newest take
The Tempting Illusion of AI Insourcing
Ever more companies are building in-house creative teams, and the pitch is simple. With AI, anyone in marketing can generate copy, images and campaign ideas in seconds. Faster than an agency. Cheaper than an agency. It sounds like logic. But most of all: It is a trap.
Take · 3 min read
Beyond Talks
When you play the video, data is sent to YouTube. Privacy policy (in German)
Beyond Talk
Talk with Prof. Dr. Amelie Duckwitz
Agency of the Future · Research
When you play the video, data is sent to YouTube. Privacy policy (in German)
Beyond Talk
Talk with Dr. Ilke Heller
Design Thinking
When you play the video, data is sent to YouTube. Privacy policy (in German)
Beyond Talk
Talk with Constantin Schiller
Social Media · Content · Digital
When you play the video, data is sent to YouTube. Privacy policy (in German)
Beyond Talk
Talk with Sebastian Corbé
Strategy · Content · Archetypes
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Our Takes
Think out loud
Short, clear and opinionated essays on brands, technology, culture and the way we work together. We don’t chase hot topics. We pick the questions that matter to us, say what we think and invite you to push back. Read one, and tell us where we are wrong. Or where we should go further.
Take 01
The Tempting Illusion of AI Insourcing
Creativity was never a production problem. It is a perspective problem.
Take · 3 min read
Take 02
What Corporate Film Can Do That No Campaign Can
Campaigns buy attention. Documentaries earn it.
Take · 4 min read
Take 03
The Human Is Not the Magic Ingredient
AI can make the work. Humans must make the decisions.
Take · 4 min read
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